tableau des tailles
About Chiara
Hey hey hey! I’m Kiara, and this is my business baby—Chiara (by Kiara)! I first started my clothing brand during the pandemic (2020), but, like most things, life happened. I had to step away in 2023 to focus on other priorities, but deep down, I always knew I wanted to come back. Creating cute clothes is my passion, and sharing them with you? That’s what makes me happiest.
Mood Board
I’ve never come across a cute, feminine hoodie brand—so I made one! Chiara is for my girlies who love that sweet, coquette style while still wanting pieces that feel comfy and wearable every day. When I created the brand’s mood board, I wanted it to reflect a soft, feminine vibe while boosting your confidence. After all, this brand is made for the feminine gaze.
Community
As an introvert and homebody myself, I find so much comfort in connecting with internet friends. I started posting on TikTok at the beginning of 2025, and the love and support I’ve received already melts my heart. I see this community growing into a space where girls uplift each other and embrace their feminine energy. If you haven’t checked us out on TikTok, Instagram, or YouTube, I’d love for you to join the Chiara family—it means the world!
For the Future
I’ve got my eye on some adorable things to bring to the shop, so stay tuned! Along with cute hoodie designs, I’m dreaming up new additions like journals, loungewear, and all kinds of girly essentials. We’re just getting started—stay with me!